In 2016, Bri Muhammad utilized her background in Holistic Medicine , Botany and Chemistry to fill the need for for natural beauty that was both effective and indulgent. Our founder still works with us every day to ensure her original dream of making beauty that performs and transforms is convyed in every aspect of The Beaute Loft.

At The Beaute Loft, we care deeply about Mother Earth and are committed to making the right choices for the health of our clients and the environment. From the beginning, we've taken a critical eye to ingredients, packaging, and sourcing practices and looked for ways to be kind to the Earth while delivering clean sustainable beauty.

In 2021, we opened the first TBL shop in Grosse Pointe, Michigan. Fresh fruit, flowers, herbs and vegetables are delivered straight to our doors from local suppliers, and began the dance of preparing and mixing them into expertly formulated recipes. Each day of the week, we make fresh batches of your favorite products, so you can experience them exactly how they were intended: freshly made and at their peak of effectiveness.

What began as a small collection in Detroit's East English Villiage Area has evolved into a full lifestyle line of skincare, lip care, bodycare, and fragrances sold all over the world from Grosse Pointe, MI. The sensoriality of our products textures and scent sets them apart. Our commitment to handcrafted can be seen in every product we make and they’re also scientifically proven to work extremely well. It’s this combination of high efficacy and natural botanical influences that we’re known for, and why those who know us love us. We create products people don’t know they need—and then can’t live without. It’s the heartfelt experience we craft for our people and our guests.